Greetings Earthlings!
Coming to
you live from the world of Marketing, I wonder how you all are doing on this
evening that I write to you all. Today’s
agenda we’ll be looking at the awesomeness that is branding. For those of you who don’t know branding is
the marketing decision in which an organization uses a name, phrase, design,
symbols or combination of these to identify it’s products and distinguishes
them from those of competitors. We all
know a product brand when we see it for example the golden arches of McDonald’s
or that good old check mark that is Nike. One product that has great brand
equity when I think about it comes from Johnson & Johnson; Band-Aids are
exactly what they sound like. They are
adhesive bandages that help protect your warrior scars, the significance behind
this is how we give it recognition. Majority
of people refer to bandages as Band-Aids without regard to the actual brand
that you are using, this is how you create what I like to call
‘Dominant Brand.’ As you can see on the Johnson & Johnson
bandage packaging there actual name is very small and not to revealing the
focus is all on the brand name and the actual product. Their marketing strategy has been very effective
over the years.
Another brand
that people refer to a lot but doesn't necessarily have the same type of
superiority as Johnson & Johnson is Kodak, who was the leader in the
photography industry. In the late 90’s
Kodak began to lose their edge because they were reluctant to use innovation which
they had the resources to propel them forward but they wanted to stick with
using photographic film when new companies were emerging with digital
film. Now Kodak focuses on packaging, functional
printing, graphic communications and professional services for businesses
around the world. Its main business
segments are Digital Printing, Enterprise & Graphics, Entertainment, and
Commercial Film. In their rain of power and sometimes still used today whenever
there is a beautiful moment at play in the universe people like to say “That’s
a Kodak Moment.” Taglines are used in
marketing to fulfill task such as the one that Kodak fulfilled, that came up
with this catchy slogan that appealed to consumers of all ages and ran with
it. A tagline if you don’t know is just
another word for a slogan for example Uncle Sam’s famous ‘We Want You” phrase
that is
seen across America when it’s election time, which by the way will be
coming up in another year. 
Today’s Promotion
So in big news for all those Apple brand lovers, the company
is making another innovative move with the start of their new pay system. The way it works you have a finger scanner
that recognizes you finger print and in participating store’s you can just
purchase your items through your phone, also you can hold your phone up to the
register and have the cashier scan the bar code which I can’t even lie being an
Android lover is pretty neat. Tim Cook
announced on Thursday that on Monday, October 20th the company will be
launching this new system on their iPhone 6’s so if you’re an apple lover and
have yet to upgrade here’s something else that will motivate you. Cook let us know that roughly 500 banks will
be participating in this system so the chances of you bank being one of them
are very high, also the retailers that are participating in this event so far
are Bloomingdale’s, Macy’s, McDonald’s, Staples, and Whole Foods. Some large trademark companies when you think
about it which helps apple be more dominant than they already are today. Click on the link provided below to go to the article to read more about this awesome new feature that Apple is bringing to the table and also to watch a video on it.
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