So this is it, the semester has finally dawned a pond us and
let me just tell you, it hasn’t been a walk in the park. For this post I’m going to recap my experiences
in the class. In class we were assigned
a couple of task to accomplish for the duration; a practice marketing computer
simulation which we worked in groups on, writing a strategic plan for the
simulation, presentations, creating an ad, and of course creating this awesome
blog for all who are interested,
For the
practice marketing simulation we were to create our own backpacks and market
them to see how much profit we make. The
main objective was to experience marketing first hand. One of the more basic things that I
understand is how valuable meetings are, we were responsible for meeting every
week in order to make decisions for each turn.
In making these decisions you also learned a good portion of what goes
into creating and marketing a product.
Market Segmentation, you learn how important each aspect of your product
is when looking for a target market, from the raw materials used to where you
advertise your product. Customer
satisfaction is the main thing when creating the product, my team focused on
this aspect when creating our backpack but also making remembering that we had
to remain cost effective in our choices.
Coming up
for the strategic plan for the backpacks that we created gave us structure in
terms of how to go about this project.
Writing this paper was also the creation of the company as we created
our mission statement, came up with goals, and developed a strategy to reach
our target market and obtain accomplish our goals. Strategic planning is the piece bought this
project to life. It allowed me to experience what it feels to enter the
introduction stage as you prepare to begin marketing your product.
In class we
had to do a total of three presentations, two ad presentations and one Ted Talk
presentation. I just so had the fortune
of being the first to present an ad in class.
The purpose for this was to get us more comfortable with presenting in
front of people because marketing is a large percentage of face to face
discussion. My first presentation was on
an old spice commercial, this was a good move because the comedy helped loosing
me up before I actually presented. I
still submitted to nerves and began using a couple of fillers which was also a
part of the object. When it came to
presenting my Ted Talk, that experience is definitely one that lives as a
learning one. I forgot what I was
supposed to say in the middle of presenting and got stuck, that taught me that
some things happen that are uncontrollable you have to learn how to adapted
when something doesn’t go as planned, in that moment my reaction time wasn’t
fast enough and that’s something that I have to practice in order to be better
prepared. My last ad was on a videogame
and I feel like that one was the best because it felt more comfortable when I
was presenting it.
Also for
the practice marketing assignment we had to put together a video ad to promote
our bags. This is when branding really
came into play in the class. We had to come up with a name that we felt
described our brand, and a logo that would be seen as appealing to our target
market. In making the ad, it was very
important to pay attention to all aspects of our promotion. For example we had to do several takes from
different angles to give a visual for our bags that shows consumers why our
product is desirable. Making sure that
the tone of your scene’s are all in sync with one another or have good
transitioning points to make sure viewers are always engaged.
This blog
has been a great asset for learning this semester. I used social media for business instead of
just pleasure. When you create a blog
you have to understand that you are going to have to market that as well in
order to get people to read what you have to say. Staying updated with what’s going on around
was also a take away, when relating chapter topics discussed it’s best to do so
with up to date news and that was something that I stuck with during this
assignment.
Today's Promotion
As the semester comes to a close it's only right to promote this show one more time. Son's of Anarchy is finally over after the seven years it's spent taking it's audience on an emotional roller coaster. Still looking out for all of those who aren't caught up, no spoilers but I do highly encourage you all to hurry up and get caught up because the ending was amazing. Thank you for sharing this blog with me.
