The Nestlé Empire (#9)

http://en.wikipedia.org/wiki/List_of_Nestl%C3%A9_brands

So you want to talk about a company that has some responsibility looking over marketing channels and supply chains? Fist coming from our good friends Kerin, Hartley, and Rudelius Marketing Channels consists of individuals and firms involved in the process of making a product or services available for use or consumption by consumers or industrial users.  Supply Chain refers to the various firms involved in performing the activities required to create and deliver a product or service to consumers or industrial users.  Nestlé is one of the powerhouse corporations of today not only in the US but worldwide they have products in baby food, coffee, dairy products, breakfast cereals, etc. Here is a little background history provided from our friends over at Nestlé: http://www.nestle.com/aboutus/history/nestle-company-history.

Under that we have one of the most familiar water brands, Poland Springs.  Nestlé tells us that “back to 1845, Poland Spring is the number one bottled water in the northeastern United States.”  This is a confirmation that they still are the best water distributor in this region if you check out the healthy hydration tab.  They distribute to retail stores, clubs, mass, out of home, home & office delivery. 

There’s not too many place you will go and not see some Poland Spring water being sold here on the east coast, trust me I know from experience.  The description that I like the best about Nestlé comes from Wikipedia, even though a lot of people don’t really like that source, it says “In succeeding decades, the two competing enterprises aggressively expanded their businesses throughout Europe and the United States.”  I like it because it feels so true, the way Nestlé products are distributed throughout the US, what kid didn’t love Nestlé chocolate milk at some point in their adolescence.  For Nestlé chocolate the supply chain for production follows a pretty typical production process but depending on the country and company the process could be really complex.  The first stage in the process is the Primary stage where the cocoa beans are grown, companies will check consignments for quality Nestlé may buy directly from an export warehouse, or go to intermediary suppliers who buy cocoa beans bulk around the world and have them supply to manufacturers.  The next stage is the Secondary where the manufacturing actually happens, this is where the companies bring together the sugar, cocoa, and other raw materials to manufacture the chocolate.  The third and final stage is known as the Tertiary Stage this is the stage when the product actually goes to the retail distributors for final consumption.

http://businesscasestudies.co.uk/nestle/from-bean-to-bar-the-production-process/chain-of-production.html

Today's Promotions 

Because it's the season to be jolly I thought this promotion was appropriate.  If your looking for a "Funny" Christmas sweater for this years Christmas party then Tipsy Elves is the website for you.  I don't really think these prices are worth it but I think the art work is pretty comical.  http://www.tipsyelves.com/

http://www.tipsyelves.com/mens-christmas-sweaters